How we select B2B Agency of the Year

Listing in B2B Agency of the Year is decided by the editorial team's judgment, applied against five published criteria. The fuller explanation for this category follows.

The criteria remain fixed for the duration of each cycle: Client Outcomes & Evidence, Strategic Depth, Retention & Commercial Growth, Delivery Capability, and Industry Reputation. None carries a numerical weight. Together they define the scope of the editors' review.

Client outcomes & evidence receives the closest attention in this category, being the most difficult to fabricate. A firm may commission an improved presentation within a week. It cannot retrospectively create pipeline attribution or retention economics.

There are no stages for an organization to clear. The editorial team examines what each organization has placed on the public record, chiefly its own published documentation alongside public listings and records, and then decides which to list and drafts the note.

A category may be published empty. No winner pays a fee for inclusion. Where the public record offers the editors nothing that would support a note, the category is left empty rather than filled to a quota.

Each category page includes a brief editorial verdict on every honoree. The qualifications in a note merit the same attention as its commendations, since they indicate where a buyer's diligence should be most rigorous.

Email the editorial office at [email protected]. The methodology page sets out the criteria in full.