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Guides

B2B buying guides, 2023

B2B buying guides: plain explanations of the documents, terms and checks that shape B2B buying and selling in the United States. Each guide is written by the editorial team and lists its sources.

April 25, 2023 · Guide · Procurement

Vendor Onboarding Checklist: Steps Before the First Invoice

A vendor onboarding checklist covers the tax forms, ID checks and approvals to finish before you pay a new supplier. Use this list to cut payment errors.

March 9, 2023 · Guide · Sales and Marketing

B2B Lead Scoring: How to Build a Simple Model

B2B lead scoring gives each lead points for fit and for behavior. See how to build a simple model, set a sales-ready line and when to keep it basic.

February 3, 2023 · Guide · Analytics

GA4 Migration for B2B Websites: What to Do Before July

GA4 migration needs to be done before July 1, 2023, when Universal Analytics stops processing data. Here is a short, plain plan for a B2B website.

January 25, 2023 · Guide · Contracts

Statement of Work: What to Include and Why It Matters

A statement of work spells out the work, deliverables, schedule and pay in a service deal. See its parts, a sample outline and how it prevents scope disputes.

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